Optimal & Economical
Internet Website Marketing
Methods to Improve Traffic to Your Site
Stay Current on New Developments
For
the latest developments in internet website
marketing click
here.
Make sure to sign up for the newsletter and
then come right back here to find out... the
rest of the story!
Search
Engine Listings
Search
engine listings are crucial to the success of
your website. Plainly said, if people can't
find you, you don't exist. Where is the first
place that most people go to find what they
are looking for? Search engines!
As I
mentioned in my free website analysis, it
seems as though the search engine game is
getting more and more complicated. There are
many factors to consider because all the
major engines operate differently. Then there
are those finicky Mega Directories like Yahoo
and DMOZ which require your first born and a
mortgage on your... Ok, maybe not that bad.
To find out
some suggestions how to optimize your chances
with your search engine submissions click
here.
To find out more suggestions click
here.
If it's in the budget to hire professionals
to figure it all out for you, click
here. If not, I recommend studying the
information on this site very carefully and
submitting your site to the top engines
yourself.
Basically,
the secret to
getting high ratings on the major search
engines is in the way your site
is designed to begin with. If
you want to find more about designing your
site for optimal performance in the search
engines click
here
. Go down to where it says "Site Sell
University" and click on "Affiliate
Masters". This course is free and is
actually about creating a successful
affiliate driven site. However, the
principles in this course, when it comes to
search engines, is the same for any site. Extremely
informative!
Pay-per-click
Search Engines
Pay-per-click
search engines are the easiest and fastest internet
website marketing technique to get traffic to
your site. However, there are only a handful
of PPC search engines that are worth anything
at all, so competition is usually high. The
best of them is Overture. If you can bid to
be in the top 3 positions you will be
plastered all over the internet. And here is
the best part of all -- almost instantly!
You need to
determine the best search terms for your
site, submit them for approval (usually 5 day
turn around), put some money in your account
and POOF, like magic you appear at the top of
the page when someone performs a search with
those keywords.
The most time consuming part is determining
the best keywords to use. The most common
keywords for your site are not usually the
best ones to use for PPC search engines.
Usually there is too much competition. Also,
you must be very careful not to choose
keywords that are extremely popular and bring
lots of the wrong kind of traffic. Why?
Because you pay for every click that comes to
your site. professionele webshop
You want to
pick keywords that will bring targeted
traffic to your site. There are
many keywords that at first glance may seem
like a wise choice but turn out to be very
expensive errors. For example, if you have a
site that does promotions on the internet,
you would not want to include the keyword
"internet." Why? It's not specific
enough and would end up costing you a fortune
with very little results.
If you'd
like to avoid any unnecessary expenses and
have a professional create a list of the
optimal Pay-Per-Click keywords for you,
simply click
here .
Pay-per-clicks
can dramatically increase traffic to your
site.
When
you have some time, check out this
information about pay per clicks:
http://www.marketingtips.com/newsletter/issue54/page1.html
and
http://www.marketingtips.com/newsletter/issue55/page1.html
Here
are a few more top ranking PPC search
engines:
| FindWhat |
http://www.findwhat.com |
| 7Search |
http://www.7search.com |
| Kanoodle |
http://www.kanoodle.com |
| Bay9 |
http://www.bay9.com |
| GoClick |
http://www.goclick.com |
| ePilot |
http://www.epilot.com |
| SearchGalore |
http://www.searchgalore.com |
| Sprinks |
http://sprinks.about.com
|
If you want to
try any of these other PPC search
engines, make sure you start small
because I have not tried these and I
don't think they have near the
performance of Overture. When you buy
into the top 3 positions on Overture you
also appear on Yahoo, MSN, Netscape,
America Online, Infospace, Lycos and many
others. That is something you just can't
buy anywhere else.
Finding Top
key words for your site
To get
some strategic information on how to optimize
your keywords and use of keywords, I
recommend you click
here
and subscribe to the free e-mail course
offered on this site. It's really about
getting top placement on search engines put
it has great input on finding the best
keywords for your site.
If you
would like me to find the top keywords or
phrases for you click
here .
Affiliate
Programs
One of
the best internet website marketing
techniques to build traffic for your site is
to grab people's attention by waving money in
front of their noses. That is what an
affiliate/associate program is all about. If
you have any type of product or service on
your site then you should really consider
this option. The drawback is that you will
have to share some of your profits. The
advantage is that you won't have to share
until you receive. That means you are only
sharing your profits on a customer that you
probably would not have had in the first
place. memmingen airport
The best
thing of all is that you can develop an army
of people promoting your site and your
product or service, and you don't have to pay
them until they create results. Some sites
that do this well have thousands of
affiliates promoting them. The only down side
is that the paperwork can get a little
treacherous if you try to do it all yourself.
Click here for a great
program to help you keep track of your
commissions.
Click here for a company
that will keep track of everything for
you.
And
finally, if you are selling
electronically transferred products like
e-books, you can get your tracking and
credit card fulfillment in one company by
clicking here
Link Exchange
Link
exchange is one of the top 3 internet website
marketing techniques. The key, as with pretty
much anything else, is numbers. Having
hundreds of links from other sites pointing
into your site will create a major difference
in your traffic count. Best of all, it is
free.
Once you are up on someone else's
site, you are there indefinitely. The only
drawback to this method is time. It takes
time to build hundreds of links pointing your
way. You can read more
free information on link exchange, including
how to approach people and what to say by clicking
here
.
If you want to find out how many links are
already pointing people to your site click
here
. I use this service from time to time to
find out some sites that may be linking to me
that I don't know about. Sometimes I find
links that I didn't know I had. BONUS!
Webrings
Webrings
can be fun and effective. They are free,
other than the fact that you have to
reciprocate with a listing for your webring
on your site. I recommend creating a webring
page on your site. That way,
all the webrings don't show up on your first
(or index) page.
Belonging
to dozens of webrings can go a long way
towards creating greater traffic, but you
don't want all the webrings showing up on
your first page. They can take away from the
look of your site. Having a webring page is
the perfect solution. Make sure that your
webring page takes your visitors where you
want them to go after they arrive. Again,
this is a fairly easy marketing technique to
implement, and well worth the effort.
Promote
on chat, message boards and newsgroups
Some
people may disagree with me but I don't find
these types of marketing techniques very
effective anymore. About the only thing I can
see that works on these things are sex sites.
Warning: These methods are
incredibly time consuming!!!!!
All the
chat lines I've been on, no matter how
serious the topic, are always talking about
the same frivolous stuff. You have to be very
careful with message boards and newsgroups
because they are very touchy. They are
constantly spammed, so even your signature
with website address can set them off.
I'm sure there are a few people that are
successful at promoting themselves with these
internet website marketing
techniques, but I think they are few and far
between. The best way to promote yourself
this way would be to have a third party sing
your praises. If you know someone that's got
many hours to surf the chats, message boards
and newsgroups, and is willing to do it
cheap, it might be worth your while to give
it a try.
My bottom line is: If there are other
methods that work better, then that's what
I'll be doing.
With the assisatance of internet poker tips guide you will always end your game winner.
Attract newsletter subscribers
Attracting
newsletter subscribers is a great way to
build traffic to your site. Newsletter
subscribers are prime candidates for anything
that has to do with your site. Of course the
first method to attracting subscribers is by
offering the letter on your site. To build a
quicker list of opt-in subscribers click
here
Another great way to promote your newsletter
is to get listed on newsletter and e-zine
directories. There are a large number of
directories out there, but for the best free
list of the most popular directories click
here
Place
carefully selected classified ads on other
related sites
To
find out some free valuable suggestions on
how to do this click
here
Multiple
entry points & website names
One
of my websites is actually a composite of six
websites. When I submit to search engines, I
submit all my sites and the crawlers go
through all of my pages on all my sites.
Sometimes I pop up in places on search
engines that I would never have imagined
because of the way crawlers operate.
Marketers
with larger budgets can buy up every single
domain name they can think of that relates to
their site. Then they forward them wherever
they like. They can also take these different
domains and point them to a free server where
they redirect them anywhere they want. I'm
sure you can use your imagination from here.
The fact is that the more sites, the more
pages, the more links you have, the better.
WARNING: You
must be very careful when implementing these
search engine strategies. Before you can use
these strategies you must read and stay
within the guidelines of the large search
engines. For links to the rules and
guidelines of the biggies click
here
.
Do not create what
are called "Mirrored" sites, as you
will probably get yourself kicked off the
search engines. Mirrored sites are considered
to be a form of "spamming." The
problem is that (as with anything else) a few
bad apples on the internet ruin it for
everyone else. Marketers looking for
shortcuts take the exact same site and post
it on different servers, under different site
names to create several listings of their
website on a search page result.
Your pages must be
different and preferably offer unique
content. Also, just buying up names,
submitting them to the search engines and
re-directing them to the exact same home page
is a good way to get ignored or disqualified
by the search engines.
You CAN use your
imagination to take advantage of as many
"truly" related keywords as
possible. But you can't abuse the system.
Mail
managing software
The
less time you spend managing your e-mail, the
more time you have to promote your site and
design more cleverly written campaigns. To
completely automate your mail campaigns,
newsletter, free courses and such just click
here
Write,
publish and submit articles
This
is another great internet website
marketing technique. Writing articles
is a wonderful tool to create traffic to your
site. No matter what you site is about you
can write or find
articles on that subject. There are two ways
your site can benefit from articles.
The first way is for you to have articles
available on your site. This makes your site
more interesting and gives your visitors more
reason to spend more time at your site and,
most importantly, to return for new articles.
The second way is to submit your articles to
related sites. Getting published on other
sites is fairly easy. When your articles are
published, they create two traffic-building
vehicles. The first vehicle of course is the
article itself. Normally when a site
publishes your article they will include some
personal information about you at the bottom
of the article, which should include your
website address of course.
The second
vehicle is the fact that many of these sites
you will be published on perform their own
search engine submissions. This results in
additional exposure on the major search
engines.
You may say that you are too busy to write
articles or that maybe that's just not your
thing. That's no problem! There are plenty of
quality articles available to post on your
site. To learn how to get a good supply of
great free articles for your site click
here
.
Of course, if you are looking for places to
publish your articles, you can submit them to
the same sites that are listed in the source
I just sent you to above. Also, you can do a
little surfing yourself and find sites
related to yours that have articles, and
submit it to them. What have you got to
loose? The only thing you have to loose is
traffic, if you don't do it.
Sell
E-books
To
find out about some great software to help
you publish e-books painlessly click
here.
Cheap
and reliable web hosting
The less money you
spend the more profit you get to keep! Click here
to get the least expensive, reliable service on the internet.
Learn
from the best
When
you spend as much time on the net as I do,
you begin to realize that out of the hundreds
of people who claim to be experts about internet
website marketing techniques, very few actually
are. Most of what I have learned about the
internet has come from a handful of sources.
The first
source is someone called, "Trial and
Error." Perhaps you've heard of them?
These two are the one's you want to avoid the
most because they usually end up costing you
time or money, or both.
Why fool
around learning stuff from people that may or
may not be experts?
Here is a
short list of top internet experts:
-
To
learn the tricks of a
multi-millionaire guru click here
-
To
learn most of the same tricks on a
smaller budget click here
-
For
top notch information on search
engine rankings click here
-
And
finally the services of yours truly click here
If
you don't have time to do these things, get
some help
Depending
on your type of website and your motives for
having a successful website, one additional
visitor to your site can mean anything from a
new subscriber to your newsletter, to
thousands of dollars worth of business for
years to come. Only you can determine each
visitor's potential worth.
The main
question you need to ask yourself is
"Why did I build this website in the
first place?" If it's just a hobby then
you might not want to invest in your site
anymore than you have to. But, if you want to
accomplish something with your site, if you
have a goal you would like to reach, then the
name of the game is traffic -- lots and lots
of quality traffic!
If you have
less traffic then you would like to have then
you might want to apply some of the internet
website marketing techniques I have mentioned on
this page. If you are short on time to apply
any of these methods then maybe I can help. Contact
me and let me know what you would like
to do.
I hope the information in this section has
been of value and I wish for you all the
success you desire!
To
receive your free website analysis
from The Web Doctor click
here